PT Mada Bhumi Investama - ID Card Design
Introduction to the Design
As the designer for the PT Mada Bhumi Investama ID card, my goal was to create a professional, functional, and visually aligned design that represents the company's branding in every detail. The design serves both as an identity tool for employees and as an extension of the company's brand.
Key Design Decisions
1. Logo and Brand Identity
The Mada Bhumi Investama logo is placed prominently on the top of the ID card. This ensures that the company’s identity is easily recognized at first glance. The logo, with its deep blue and gold color scheme, is central to establishing the premium and professional nature of the business.
2. Color Scheme
I maintained the deep blue and gold color scheme throughout the design to ensure consistency with the company’s overall branding. The background is a gradient of blue, which provides a rich, professional look, while the gold accents help draw attention to key elements like the company name and logo.
3. Typography
For the typography, I used clean and modern fonts that are both professional and legible. The company name is clearly visible at the bottom of the card, providing clear brand recognition. The employee's name and job title are easily distinguishable through bold, legible fonts, ensuring the card remains both functional and visually appealing.
4. Employee Profile Image
To personalize the ID card, I’ve included a photo of the employee on the right side. This makes it easy to visually identify the individual and creates a sense of connection. The employee's image also reinforces the company's approachability while maintaining a professional tone. The image is framed to keep the design clean and organized.
5. Functional Layout
The layout has been designed to balance both form and function. The employee’s name, job title, and company logo are the focal points. The simplicity of the design allows for easy readability, making it clear who the individual is and their role within the company. The yellow strap is a distinct feature that adds a pop of color, making the ID card stand out without overpowering the main design.
6. Brand Consistency
As with the company profile, the use of the logo, color scheme, and typography ensures the ID card design aligns with the overall brand identity of Mada Bhumi Investama. This cohesive design strategy ensures that the brand is consistently represented across all employee-facing materials.
How This Design Supports Your Brand
This ID card design is an extension of PT Mada Bhumi Investama’s brand, carrying the same visual identity that is used in the company’s profile and other marketing materials. By integrating the company's color palette, logo, and typography, the ID card feels like an integral part of the corporate identity.
Additionally, the design makes the ID card both functional and personal. The employee's name and job title are clear, allowing for easy identification, while the incorporation of the company’s branding makes the card feel cohesive and professionally crafted. The personal touch added by the employee's image emphasizes the value of human connection while maintaining a high level of professionalism.
Final Thoughts
The ID card is not just a functional tool for identification; it’s also a powerful piece of branding. Every element has been designed with the goal of reinforcing Mada Bhumi Investama's professional and sophisticated identity. It serves as a constant reminder of the company’s values and presence, whether in the office, at events, or outside in the public.
