Logo Design - Tea Poetry

For Tea Poetry, a modern tea company catering to young individuals seeking convenience and quality, the logo was designed to reflect the brand’s core values: simplicity, modernity, and premium quality. The design process aimed to create a logo that would instantly connect with the target audience while capturing the essence of Tea Poetry’s offerings.

The logo features two prominent leaves, with the green leaf symbolizing vitality and the natural freshness of tea sourced from the finest tea gardens. This element emphasizes the brand’s dedication to offering 100% pure and high-quality tea products. Complementing this, the yellow leaf underscores the brand’s focus on delivering an exceptional tea experience with every sip.

A semi-circle, symbolizing a serene tea garden, surrounds the leaves, suggesting the origins of Tea Poetry’s products and the peaceful experience they provide. Above this, the sun imagery imparts warmth, light, and joy, reflecting the uplifting and refreshing qualities that customers can expect from every cup of tea. The tea garden, in conjunction with the sun, reinforces the brand's commitment to high-quality sourcing.

The logo's typography uses Josefin Light for its modern, geometric lines, ensuring legibility while maintaining a minimalist, contemporary feel. The perpendicular "P" in the logo symbolizes the word "Poetry," which ties the brand to the Japanese tea tradition of Chado, signifying calm, contemplation, and meaningful social interactions.

Finally, the simplified cup shape within the logo stands as a universal symbol of comfort and connection, inviting consumers to share moments of relaxation with each cup. The overall design is clean and modern, aligning perfectly with the brand's goal of making high-quality tea accessible and convenient for the modern, on-the-go consumer.

This logo not only encapsulates Tea Poetry’s mission to deliver exceptional tea experiences but also positions the brand as a trusted choice for those seeking simplicity, quality, and convenience in their daily tea rituals.