Luminos Branding & Ads Image Portfolio

This project centers on the creation of a sleek, modern branding and advertising campaign for Luminos, a premium cleaning brand known for its powerful and effective products. Luminos’ branding emphasizes the purity and elegance of its cleaning solutions, using a minimalist design approach that speaks to customers who value both effectiveness and sophistication. The visual identity features a balanced combination of soft blue, black, and white tones, creating a clean, fresh aesthetic that aligns perfectly with the brand's promise of offering powerful yet simple cleaning solutions for everyday use.

The Luminos logo has been designed with simplicity and clarity in mind, combining clean lines and a modern font to create a recognizable brand mark. The logo's design, paired with a simple blue-and-white color palette, highlights the product’s fresh and effective nature. The Montserrat font used throughout the branding is contemporary and clean, ensuring easy readability while maintaining a sense of elegance. This choice in typography helps convey a sense of reliability and modernity, qualities that Luminos wants to be known for.

The color palette itself reinforces the brand's commitment to simplicity and efficiency, with blue evoking cleanliness and trust, white symbolizing purity, and black adding a touch of sophistication and contrast. These colors work seamlessly together to reinforce Luminos’ position as a premium brand offering practical, no-nonsense solutions for households.

In the advertising images, the focus is on demonstrating the effectiveness of Luminos products. One of the standout ads showcases the "Toilet Power Cleaner," using a before-and-after image to highlight the transformation that Luminos products can achieve. This simple yet effective approach allows customers to immediately see the product's results, reinforcing its value and effectiveness. The blue background in these advertisements helps to emphasize the product, while the large Montserrat font ensures the product name is clear and prominent, reinforcing the brand identity.

Additional ads for Luminos are similarly focused on highlighting the brand's strength and ease of use. Featuring clean visuals and minimal text, these advertisements speak directly to customers seeking premium, reliable products for their cleaning needs. The use of professional product images against clean, modern backdrops emphasizes Luminos’ high-quality and premium positioning.

The mood board for the project draws inspiration from clean, modern spaces, including laundry rooms, bathrooms, and kitchens — places where the product’s effectiveness can be seen in action. These images reflect the brand’s emphasis on modern, well-organized spaces and clean aesthetics, which further solidifies Luminos’ message of providing sophisticated, reliable, and effective cleaning solutions.

In conclusion, the Luminos branding and advertising campaign is a testament to the brand’s dedication to providing high-quality cleaning solutions in a simple, stylish, and effective manner. Every design decision, from the logo to the color palette and the advertising images, has been made with the intent of communicating sophistication, ease of use, and powerful results. The result is a cohesive, engaging visual identity that connects with consumers looking for reliable, elegant solutions to everyday cleaning challenges. This project has successfully positioned Luminos as a brand that people can trust to deliver the best in cleanliness and convenience.