Ebook Edukasi Branding & Ads Image Portfolio

This project focuses on the creation of branding and advertising visuals for Ebook Edukasi, a platform offering educational ebooks. Specifically, the branding revolves around two key ebook products: one focused on poultry farming (specifically for Broiler Chicken) and the other on the management of health clinic operations. Through a cohesive visual language, the project aims to create an engaging and professional image for Ebook Edukasi’s educational materials, while also addressing their target audiences’ specific needs.

The branding for Ebook Edukasi features a strong, modern identity designed with clarity and accessibility in mind. The logo uses a clean and bold design with a distinctive green color scheme that symbolizes growth, knowledge, and the educational aspect of the brand. The use of green is complemented by shades of black and white for a balanced, professional look. The font choice, Bauhaus 93, adds a contemporary and approachable feel, perfect for a modern educational platform. This consistent use of colors and typography across both the main logo and simplified logo ensures a recognizable identity across all platforms.

For the first ebook, "Panduan Lengkap Beternak Ayam Boiler" (Complete Guide to Broiler Chicken Farming), the visual design focuses on conveying the practical and effective strategies for poultry farming. The ad images feature lively imagery of chickens in natural settings, with vibrant colors that highlight the freshness of farming and nature. The design is kept clean and simple, with a large, easy-to-read title that ensures the product is the focus. The overall visual direction speaks to those looking for expert guidance in poultry farming, offering a direct path to success through the ebook. The product itself is positioned as a must-have resource for individuals interested in starting or optimizing their broiler chicken farming venture.

The second ebook, "Ebook SOP Pengelolaan Klinik Kesehatan" (SOP for Health Clinic Management), focuses on the professionalism and comprehensive approach required for managing a healthcare clinic. The visual design uses a modern aesthetic, with clean lines and professional images of medical staff and facilities. The ebook cover features a digital rendering of the SOP content and highlights the core benefits of improving quality, efficiency, and management in healthcare settings. The design communicates a sense of authority and trust, aimed at healthcare professionals and clinic managers seeking guidance on standardizing their operations for better service delivery.

Each ad image showcases key benefits and practical solutions that the ebooks offer, while the overall mood and tone of the project align with the educational purpose of the platform. The images feature clear headings and bullet points that succinctly describe the value proposition of each ebook. Consistent branding elements—such as the color palette, font choice, and logo placement—are applied throughout the ads to ensure a cohesive visual identity.

The mood board for this project draws inspiration from educational spaces like libraries and classrooms, with images reflecting a sense of knowledge, structure, and organization. These elements were incorporated into the branding to further connect the product with its target audience, ensuring that it resonates with those seeking professional guidance and expertise.

In conclusion, the Ebook Edukasi branding and ad images project blends modern design with functional visuals to communicate professionalism and trustworthiness. Through the strategic use of typography, color, and imagery, the visuals capture the essence of educational excellence, while also effectively promoting the ebooks’ content. This project successfully connects with the target audience by showcasing the products as essential resources for anyone looking to advance their knowledge in poultry farming or healthcare management.