Daikokuten Branding & Ads Image Portfolio

This project showcases the creation of Daikokuten's branding and ad visuals, specifically designed for a fishing brand that speaks to the spirit of adventure and community. Daikokuten, inspired by the world of fishing, needed a visual identity that would resonate with both casual enthusiasts and dedicated anglers, while also standing out in the competitive market. The logo incorporates bold imagery with a dynamic fish and wave symbol, representing movement, energy, and the thrill of the catch. The waves and the fish are thoughtfully designed to capture the excitement of fishing, making them instantly recognizable and memorable to the audience.

The color palette for Daikokuten is vibrant and engaging, with a combination of yellows, blues, and deep reds that evoke the colors of the sea and the adventure of the outdoors. The bright yellow (#FEC540) represents energy and optimism, while the blue tones (#0B375D, #04B6DD) symbolize the water element and create a sense of calm and trust. The deep red (#B31A2) adds an intense contrast, embodying passion and strength. These colors work harmoniously to create a bold and energetic visual identity that aligns with the brand's core values of excitement, quality, and community.

The font used in Daikokuten's branding is Amstrike, a modern typeface that blends strength and elegance. It complements the dynamic imagery of the logo while ensuring readability and clarity across various media. This font is used consistently across the brand’s marketing materials, from the website to social media, maintaining a unified and cohesive brand presence.

In terms of advertising, this visual identity extends seamlessly into the brand’s social media content, particularly on platforms like Instagram, where vibrant images and engaging visuals keep the audience connected and inspired. The ad images feature the logo prominently, with products like the Daikokuten Essen fishing scent featured in compelling, action-oriented shots. The visuals tell a story of adventure, outdoor exploration, and the fishing community, building a narrative that resonates with the target audience. Bold text overlays, such as "Daikokuten Essen" in large, impactful font, ensure that the product is the focal point while maintaining the visual integrity of the design.

In this project, I developed not only the logo and color scheme but also the entire visual direction, ensuring consistency across both branding materials and advertising campaigns. The goal was to create a compelling brand identity that engages customers, builds a sense of community, and visually communicates the excitement and benefits of the Daikokuten brand. Each design element—whether it’s the logo, the color palette, or the imagery—was chosen to resonate with fishing enthusiasts, invoking both adventure and connection.

Through this project, I was able to combine creativity, branding knowledge, and digital marketing expertise to craft a visual identity and advertising strategy that effectively communicates the Daikokuten brand’s message to its target audience. The result is a strong, unified brand image that not only stands out visually but also connects emotionally with its community.