Social Media - Gigiku

For Gigiku Dental Care, a dental clinic based in Jakarta, Indonesia, the goal of this social media campaign was to create a strong digital presence that reflects the company's branding: simple, modern, and trustworthy. The design strategy aimed to connect with the clinic’s target audience by promoting dental health in an engaging and accessible way while maintaining a professional and credible image.

The social media posts were designed using a clean layout, dominated by Gigiku's signature blue color palette to convey trust and professionalism. The blue hue was carefully selected to not only represent cleanliness and professionalism but also to create a calming atmosphere, ensuring that the posts feel welcoming and approachable.

In terms of content, the posts feature a mix of educational elements such as dental tips, "fact vs. myth" graphics, and motivational quotes, all of which aim to engage the audience and inform them about proper dental hygiene. For example, posts like “3 Langkah Agar Gigi Bersih” (3 Steps to Keep Your Teeth Clean) offer actionable advice to followers, while motivational quotes like "Senyum adalah garis lengkung yang membuat lurus segalanya" (A smile is a curved line that makes everything straight) encourage positivity and connection with the audience.

The design elements are paired with photos of smiling individuals and dental professionals, reinforcing Gigiku’s approachable and expert image. The Urbanist font used in the designs is modern and clear, ensuring the information is easy to read, while the imagery adds a human touch, helping potential clients connect with the brand.

Each post is strategically designed to create awareness, educate, and build a sense of community around Gigiku Dental Care, all while staying true to the company's simple yet effective branding. These social media designs establish a professional, modern, and trustworthy online presence that reflects Gigiku’s dedication to providing excellent dental care.