Logo Design - Malang Propertindo

This Malang Propertindo logo design was created with the aim of balancing simplicity with elegance, to represent the brand's core values of trust, professionalism, and modernity. As a property company based in Malang, Indonesia, which specializes in home building and selling, it was crucial to design a logo that was both reflective of the real estate industry and visually striking to stand out in the market.

The logo mark is designed using clean, geometric lines to form a stylized house shape, symbolizing the strong foundation and stability associated with the construction of homes. The use of a home icon subtly alludes to the company's purpose of building and selling residential properties, making the brand instantly recognizable to potential clients. The upward-facing lines within the mark suggest growth and progress, aligning with the vision of a dynamic, expanding company.

For the color palette, I chose a vibrant purple (#5C9244), complemented by soft cream (#E3BD86) and dark navy blue (#B88959). Purple was selected for its contrast and ability to symbolize creativity and innovation, qualities that align with the company's forward-thinking approach. The navy blue conveys professionalism, trust, and stability, while the cream adds a touch of warmth and approachability, ensuring that the design feels both premium and inviting. This dynamic mix of colors ensures the logo's visibility across various media, whether on a business card, brochure, or large-scale event stand.

The font choice, Urbanist, is modern and clean, ensuring that the brand name stands out in a polished and legible way. The typeface complements the geometric design of the logo mark, enhancing its modern and professional appeal. The combination of the logo's visual elements and the thoughtful selection of color and font make this design adaptable and perfect for a property business aiming to appeal to a diverse range of customers while maintaining a high level of professionalism.

Overall, the logo design not only meets the brief’s requirement of being simple yet elegant but also visually communicates Malang Propertindo’s values of stability, growth, and trust within the property development industry.