Logo Design - Kroontje
The logo for Kroontje, a jewelry brand from the Netherlands, was carefully crafted to resonate with the brand's youthful, modern audience while conveying the timeless elegance and sophistication of its products. Kroontje has been in business since 2016, and its jewelry appeals to young consumers who are looking for unique and fresh designs. The challenge was to create a logo that not only reflects this contemporary approach but also conveys a sense of luxury and exclusivity.
The infinity symbol at the heart of the logo is designed with two hearts that seamlessly form an elegant loop. This shape serves as a powerful representation of eternal love and commitment, concepts that are deeply connected with the jewelry industry. The hearts themselves suggest warmth, intimacy, and connection, which are key emotions that jewelry often evokes. The infinity symbol, on the other hand, emphasizes the enduring quality and timeless beauty of the brand’s products, making it both modern and meaningful.
To meet the client’s request for a minimalist design, the logo uses a simple, clean approach with well-balanced proportions. This ensures that the logo is versatile, easily recognizable, and suitable for various applications such as business cards, packaging, and signage, giving it a modern and luxurious appeal without being overly complex.
The color palette was selected to align with the brand’s desire for a friendly and approachable yet elegant identity. The warm, soft brown color is a subtle and inviting choice, offering a sense of warmth and approachability that helps humanize the brand while maintaining sophistication. Brown, a color often associated with reliability and natural elegance, speaks to the luxurious yet accessible nature of Kroontje’s jewelry, making it feel both high-end and relatable to a younger, trend-conscious demographic.
For the typography, Colus Regular was chosen as the main font. Its bold and modern character complements the minimalist aesthetic of the logo and helps to maintain a clean, elegant look. The choice of Montserrat as a secondary font provides clarity and balance, reinforcing the modern and accessible feel of the design while remaining professional and readable.
Together, the logo, color palette, and fonts create a harmonious visual identity that speaks directly to the brand’s target market: young people looking for unique, fresh jewelry that is both stylish and sophisticated. This design successfully reflects Kroontje's brand values of luxury, simplicity, and elegance, while appealing to a modern, young audience who values timeless yet contemporary jewelry.
