Instagram Feed - Zenith Record

The story behind Zenith Record Instagram content project is all about amplifying the brand's core identity and connecting with a vibrant, expressive youth culture. As a graphic designer on this project, my goal was to translate the rebellious, fun-loving spirit embedded in the Zenith Record logo into a dynamic and engaging Instagram feed. We understand that for our target audience – young people who are highly expressive and want to stand out – Instagram isn't just a platform; it's a canvas for self-expression and discovery.

The content strategy focuses on creating a diverse array of posts that go beyond simple product promotion. We wanted to foster a sense of community and shared passion for music. This is why we incorporated interactive elements like "This or That" polls, asking users to choose between iconic artists like Drake and The Weeknd, sparking conversations and encouraging engagement. "Playlist of the Week" and "Spotify Tips" posts are designed to be shareable and provide value beyond just selling records, positioning Zenith Record as a trusted source for musical discovery.

The visual style is intentionally bold, playful, and a little rebellious, mirroring the "Naughty Monster" font from the logo and the vibrant red and yellow color palette. You see this in the exaggerated emojis, the use of retro boomboxes, and the overall energetic aesthetic. Posts like "Back to 90s" directly tap into nostalgia that resonates with younger audiences interested in vintage culture, while "New Collection" and "Giveaway Time" posts directly drive interest in their inventory. The entire project aims to make Zenith Record Instagram more than just a marketing channel; it's a destination for music enthusiasts to connect, discover, and express their unique love for vinyl, ensuring the brand stands out in a crowded digital landscape.